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Play to win at High Chelmer this weekend

The hugely popular High Chelmer ‘Digital Advent Calendar’ is back, and this year it’s bigger and better than ever.

From Friday 1 December to Sunday 24 December, a different prize from one of the retailers in the Chelmsford shopping centre will be up for grabs – giving shoppers plenty of opportunity to win. Last year saw prizes worth more than £600 in total given away – with over 1,500 people heading to the centre’s website to take part.

To celebrate its return and the start of the final countdown to Christmas, shoppers visiting High Chelmer this weekend have even more opportunities to win big. From 10am to 4pm on Saturday 2 and Sunday 3 December, anyone that spends £5 or more in any store can take part in a special game taking place in the centre.

Two ‘game show hosts’ will be on-hand to help shoppers on their potential prize-winning journey. Players roll a special dice and then open the corresponding numbered door to see if they’ve won! Prizes range from a free cup of coffee, right the way through to a £50 gift card.

High Chelmer Centre Manager, Mick McDonagh, said he was looking forward to a bumper weekend of prizes to launch the Digital Advent Calendar. “We were delighted with how popular our Digital Advent Calendar proved to be in 2016 and this year we’re expecting it to be an even bigger hit. To celebrate its return, we’ll be giving away a whole host of prizes this weekend that are set to go down a treat with shoppers.

“We’re very much in the final countdown to Christmas and we’re looking forward to welcoming shoppers as they come in search of the perfect present for a loved one. Anyone that spends £5 or more this weekend can play so it’s definitely worth a roll!”

Alongside the prize-winning fun, youngsters will also have plenty to do as there will be a free Christmas craft workshop taking place throughout the two days. Children can make their own festive decoration – perfect for the Christmas tree.

The High Chelmer Digital Advent Calendar launches on Friday 1 December and will be online until Sunday 24 December. Play to Win will be in the centre from 10am to 4pm on Saturday 2 and Sunday 3 December. The game is available for anyone who spends £5 in the centre during the two days.

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