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High Chelmer ups the fashion stakes

High Chelmer is celebrating the official arrival of summer by announcing a special style mission to find a local, aspiring influencer who will become the centre’s very own Instagram superstar! Not only that, a fantastic fashion event is also taking place this weekend.

Social media fans keen to expand their experience and grow their following are in with the chance of becoming High Chelmer’s digital diamond, with a 12-month opportunity delivering fashion and beauty content for the centre. The chosen winner will also be given an allowance to pick favourite looks to share with audiences.

Candidates must have an Instagram page, be up to speed on all the latest trends and ahead of the curve when it comes to creating fun and engaging posts. For a chance to be High Chelmer’s style ambassador, simply head to to enter.

Mick McDonagh, centre manager at High Chelmer, says he is thrilled that the centre is able to provide an additional platform for an individual to further explore their passion for content creation: “Social media is a huge part of daily life for many and as a business, we thoroughly enjoy connecting with those who spend their free time with us and building on the relationships.

“We are looking forward to helping someone from the online community hone their craft by inviting them to regularly cover exclusive happenings, exciting events at the shopping centre and to showcase High Chelmer’s brilliant retail offer. It’s going to be a hugely fun project for one lucky winner – good luck to all who enter.”

The Chelmsford shopping centre is also back with another hot-ticket event – ‘Style Staycation’ – which will take place from 11am until 4pm on Saturday 13 July and is free to attend. Shoppers are invited to the stylist-led showcase which will be a hotbed for fashion and beauty inspiration, with the best of the summer collections on display from the likes of Topshop, Miss Selfridge and Office to name a few.

Fashion fans will also be able to take part in beauty demonstrations, where a top makeup artist will be creating looks from the likes of Fenty Beauty, IT Cosmetics, NYX Cosmetics and many more.

Mick added: “Whether the people of Chelmsford are heading abroad for a summer holiday or discovering what we have here on UK shores, there will be plenty of ideas for creating a wardrobe, with great items for a variety of hot-weather occasions.”

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